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Russell Shaw Design. (2025). Coxe Curry & Associates Brand and Web Design. GDUSA Gallery. https://gallery.gdusa.com/project/coxe-curry-and-associates-brand-and-web-design
Design briefing
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Coxe Curry & Associates celebrates 70 years with a bold rebranding that revitalizes their identity and community impact.
Coxe Curry & Associates is the Atlanta consulting firm creating the strategies and connections that help nonprofits thrive. They believe in a high-touch, high-standard, high-performing approach to doing business—and doing good. For decades, Coxe Curry & Associates helped large and small organization with big dreams take their next step—or leap—forward. As they approached their 70th anniversary, they decided it was time to take a leap of their own. Leading up to this pivotal milestone, Ali Abercrombie (Chief Operating Officer) and Paige Sullivan (Associate Director) reached out to me to partner directly with their team on a complete rebrand that would more accurately reflect the firm's direction, culture, values, and vision. Together, we worked through strategic positioning. Along with an entirely new visual identity that put the renewed brand strategy on display, we also created a comprehensive set of brand guidelines, updated internal and external collateral, partnered with an architecture firm on visuals for their new office space, and entirely overhauled their website. The result is a website that more comprehensively tells the brand story and the stories of impact that the firm has had on the community through its engagements with local nonprofits and organizations.
From the original award submission.

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