Conversion Landing Page

Performance Foodservice – Metro NY Landing Page As part of a broader initiative to amplify our regional presence, I designed a targeted landing page for Performance Foodservice’s Metro New York operating company. The goal was clear: drive localized lead generation by creating a digital experience that speaks directly to the unique market and customer base of the greater NYC area. The design strategy centered on clarity, visual hierarchy, and action-driven structure. I aimed to balance the power of national brand recognition with the authenticity and accessibility of a local presence. From tailored imagery reflecting the vibrancy of the Metro NY food scene, to copy that directly addresses the needs of local operators, every element of the page was crafted to convert curiosity into contact. Key Objectives and Features: • Lead Capture Focus: A prominently placed, frictionless form ensures that users can engage without distraction. The call-to-action is clear, warm, and benefits-oriented. • Localized Appeal: Strategic use of copy and imagery reinforces the message that Performance Foodservice understands and supports the local foodservice landscape. • Mobile Responsiveness: With many of our users browsing on the go, the layout was designed with a mobile-first mentality—ensuring usability and visual impact across devices. • Brand Alignment: While this page serves a regional purpose, it remains cohesive with our national branding—carrying over typography, tone, and visual identity elements in a way that’s both familiar and fresh. By blending intuitive UX with a strong local message, this landing page is not just a marketing asset—it’s a conversation starter. It opens the door for local operators to connect with a team that knows the market, and is ready to help them thrive.