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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
Clinch Cultural Awareness Initiative: Celebrating Chinese New Year 2025
Ying Jiang’s vibrant poster celebrates Chinese New Year 2025, honoring traditions and symbolizing renewal and prosperity.
The Story
As part of Clinch’s Cultural Awareness Initiative, Ying Jiang created a vibrant poster to celebrate Chinese New Year 2025, The Year of the Snake. The design is rich with symbolism, featuring the auspicious 'FU' character, intricately woven knots, and glowing lanterns, all rendered in bright colors to evoke themes of renewal and prosperity. This artwork not only honors the significance of the snake in the zodiac but also pays tribute to centuries-old traditions, conveying heartfelt wishes for joy and abundance. Ultimately, it serves as a vivid reminder of cultural heritage and the hopeful promise of the new year.
Firm
ClinchCategory
Posters
Creative Credits
Creative DirectorYing Jiang
DesignerYing Jiang
