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Clinch. (2025). Clinch Cultural Awareness Initiative: Celebrating Chinese New Year 2025. GDUSA Gallery. https://gallery.gdusa.com/project/clinch-cultural-awareness-initiative-celebrating-chinese
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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
Clinch Cultural Awareness Initiative: Celebrating Chinese New Year 2025
Ying Jiang’s vibrant poster celebrates Chinese New Year 2025, honoring traditions and symbolizing renewal and prosperity.
In the entrant's words
As part of Clinch’s Cultural Awareness Initiative, Ying Jiang designed a striking poster to honor Chinese New Year 2025—The Year of the Snake. Rich with symbolism, the illustration features the auspicious “FU” character, intricately woven knots, and glowing lanterns, all rendered in vibrant hues to evoke renewal and prosperity. More than a celebration of the snake’s place in the zodiac, this artwork pays homage to centuries-old traditions, offering heartfelt well-wishes for joy and abundance. It’s a vivid tribute to cultural heritage and the promise of a hopeful new year.
From the original award submission.
