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Design Briefing
ProAn expert read of this work in three parts — the work (client & context), the craft (composition, palette, type), and the takeaway for your own practice.
Cicero's innovative AI platform transforms workplace roleplay into realistic, unscripted interactions, exceeding launch expectations.
Cicero, an AI-driven roleplay platform by CGS, aimed to redefine workplace interactions through realistic practice scenarios. Recognizing a gap in the market where competitors offered scripted and robotic experiences, Cicero positioned itself as the only unscripted platform, allowing for genuine conversational roleplay. The design team developed a compelling visual identity that encapsulated the fluidity of real conversations and the innovative spirit of the product. The resulting website effectively showcased Cicero's features, customer stories, and product demos, while a targeted campaign highlighted the brand's core message: 'Master the unexpected.' Following its launch, Cicero experienced significant press coverage and website traffic, exceeding benchmarks with 5,800 visitors in just weeks and achieving strong conversion rates for demo requests.

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