Child Resource Connect Website

Child Resource Connect (CRC) had a website that wasn’t working for them, plain and simple. Their staff couldn’t figure out how to navigate through it, which meant their primary audiences of caregivers and child care providers likely faced the same challenge. Compounding that was language that insiders might understand but not the average visitor — especially those for whom English was not their first language. Finally, the design was all over the place! There was no clear throughline, consistency in calls to action, nor was it clear to the user what directions to take. When they reached out to Sunny Side Creative, we were more than delighted at the opportunity to help. Our first priority: make the user journey clear. If they were a child care provider, they should be clear on where to go through the navigation menu and from the homepage. The same applied to caregivers and family members. We wanted users to immediately see themselves represented and reflected on the new website. Next: adapt the language so it meets the visitor where they are. It should be welcoming, accessible, and provide clear directions on how and where to get help. Rather than feel stuffy and repetitive, we wanted the copy to feel engaging and fresh, to reflect the energy and enthusiasm of the CRC staff. With those two priorities guiding the way, we could then shift to thinking about design. We had so much fun playing with the joyful colors of the palette and incorporating the logo mark as a design detail throughout the website. With intentional discussions about the user journey, the actions we wanted them to take, and design decisions that supported those journeys, we were able to create the site CRC originally envisioned. Now, the new website feels like a fresh breath of air for staff and users alike — one that staff are much happier to share with their communities.