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Category Runner-Up — Sports Design Awards 2026
Sports Design Awards 2026
CAPITALS X PRIDE JERSEY
A vibrant Capitals jersey celebrates LGBT+ Pride, driving sales and community engagement in a bold design initiative
The Story
Monumental Sports and Entertainment's "CAPITALS X PRIDE JERSEY" merges sports and social advocacy by transforming the Capitals' 2023 Stadium Series jersey into a vibrant, collectible giveaway for Pride Night. Utilizing a bold blue base, the design features an adaptation of the Capitals' secondary logo, infused with rainbow stripes to resonate with the LGBT+ community. This initiative, launched in June 2025, aimed to celebrate diversity while appealing to both Capitals fans and LGBT+ supporters in the DMV area. The outcome was significant, with approximately 700 units sold, marking it as one of the most successful promotional efforts of the 2025-26 season, as fans enthusiastically showcased their pride at games.
Category
Marketing & Promotional Design
