Calimax and Red Cross Joint Poster

The Red Cross has launched a joint internet video campaign inviting local businesses in a Life-Saving Race to raise funds for the Tijuana chapter over the next three months. The campaign will showcase impactful videos highlighting the organization's life-saving services. Participating companies will offer promotions where a percentage of sales from select products will be donated. Video on social media, business lobbies, local influencers, and local TV will help spread awareness. The goal is to inspire unity and generosity to raise essential funds for needy families in Tijuana. In this case, Calimax Supermarket's mascot "The Crazy Cart" joined the Red Cross's "Beto" mascot for the life race donations. We created a video game-like game in which the Red Cross character's mission and its guest, the Calimax Cart, race for donations to keep the Red Cross alive. To avoid negative imagery, such as accidents, disasters, etc., we went with animation and created a character that comes to life every time he receives a donation. In the race, the characters transport and display "o "and "ff" all their features, then race to give life to the Red Cross. May the best character win! We modeled an illuminated living racetrack with motion lights. Characters were hand-illustrated and organically animated with motion capture. We added custom effects like transport, engine fires, and lighting through various applications. Textures and mappings were hand-designed and imported, and the final animation was enhanced through final editing. A unique element is turning everyday items, like shopping carts and the Red Cross Collection Container, into life. We created a Red Cross Life-Saving Race soundtrack by combining organic and digital sounds into multiple composites. A key challenge was ensuring that various music tracks blended seamlessly with sound effects and transitions. Each part of the motorized shopping cart has its own sound, while the Red Cross Robot features digital sounds that change based on the character’s proximity, actions, and attitude. Additionally, adjustments to sound decibels and elements were made depending on camera movement, enhancing the character's illusion of depth, perspective, and natural motion.