About Face Package Design

Slouch Hat Wines’ newest brand, About Face, is all about breaking away from the crowd and chasing your dreams, even if it means standing out or taking a different path. Inspired by the brand owner’s military background, the name is a command that means, “a turn made to face the opposite direction.” We developed an abstract illustration of two alternating faces highlighted in a black gloss to represent the about face to a new direction. The cork is emblazoned with two mirrored “Fs” that form the letter A, creating a proprietary monogram for the brand.

From the original award submission.