Trace Minerals Campaign Video 2025

To debut Trace’s bold new rebrand, Brandettes led the charge in producing the brand’s first-ever photo and video shoot—an ambitious campaign designed to elevate awareness and redefine the mineral supplements category. From initial concepting through creative direction, location scouting in Kanab, Utah, and post-production, we crafted a dynamic brand video that captures the energy, clarity, and confidence behind the new Trace identity. With vibrant visuals, approachable storytelling, and a focus on everyday wellness moments, the video serves as the cornerstone of the rebrand—introducing Trace’s refreshed look and feel while educating consumers on the power of minerals in a way that’s modern, engaging, and memorable.

From the original award submission.