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Ideas On Purpose. (2025). Brilliant Earth Impact Report Website 2024. GDUSA Gallery. https://gallery.gdusa.com/project/brilliant-earth-impact-report-website-2024
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
Brilliant Earth's interactive Mission Report website showcases sustainability and transparency through engaging design and features.
Brilliant Earth partnered with Ideas On Purpose to create their interactive Mission Report website — highlighting their sustainability, transparency, inclusivity, and impact. We worked with Brilliant Earth to design the Mission Report site to fit seamlessly with the main site, supporting the content and the customer journey. The site is friendly, approachable, and on trend — with special features and animations to engage visitors. There are infographics and charts, interactive cards showing the origins of specific gemstones, as well as an interactive map with more detail about the country of origin and Brilliant Earth’s processes.
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