braXos Security Software Website

As part of an overall repositioning project, braXos wanted to simplify and modernize their website to reflect their more refined and rationalized product architecture and naming convention. Time and budget were a concern with a three month sprint required to accomplish all objectives prior to a major launch at their most important industry conference. We recommended a phased approach to create a simplified website in time for launch, with more extensive functionality built in that could be activated once braXos had market and partner feedback. In Phase 1, we applied language of the refined braXos brand narrative and the new visual identity to a website design that accommodated the new product nomenclature. The new more simplified website signals a fresher, more readily understandable value positioning while carrying forward the recognizable elements the industry knows as what braXos stand for.

From the original award submission.