Br B

The assignment is to create a new logo for the Habitat for Humanity location in Los Angeles, California. An additional logo was created for "Rebuilding LA" after the wildfires in Southern California (Jan., 2025). The effort now is on rebuilding and this advertisement offers a glimpse of positivity into the future. For this reason, the ad is positive and bold and uses the tagline, "Reimagine Your Dream." The main image is a modern white house with a waterfall floating high above and overlooking the Pacific Ocean. It symbolizes a dreamlike reality until the new house can be built. The overall feeling of the ad is positivity and gives those who have lost their homes hope and and an opportunity to look forward.

From the original award submission.