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Bow Valley College. (2025). Bow Valley College 2025-2026 Viewbook. GDUSA Gallery. https://gallery.gdusa.com/project/bow-valley-college-2025-2026-viewbook
Design briefing
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American Graphic Design Awards 2025
The Bow Valley College Viewbook transforms recruitment into a dynamic storytelling experience for today’s ambitious students.
The 2025–26 Bow Valley College Viewbook represents a bold shift from static catalog to dynamic storytelling tool — built to inspire action, not just deliver information. Informed by an in-depth audit of 50+ national and international viewbooks, this version is strategically designed to reflect the mindset of today’s students: ambitious, curious, and looking for clarity and connection. The final piece combines clear career pathways, authentic student voices, and emotionally resonant visuals in a journey-led structure that mirrors the student experience itself — from curiosity to clarity to confident next steps. Each page is intentional. Each section unfolds with flow. The design system is modular, accessible, and visually engaging, with vibrant photography anchored in Calgary’s urban identity. More than a recruitment tool, this Viewbook is a reflection of Bow Valley College’s mission: to welcome every learner, meet them where they are, and help them build a future they believe in.
From the original award submission.

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