Big Ten Campaign

The Discover-sponsored Big Ten Championship in Indianapolis presented the opportunity for a hyper-local, hyper-relevant OOH campaign that challenged brand perceptions of Discover’s limited acceptance as a payment method and raised event awareness through playful and relatable messaging. After all, sports fans have a lot of opinions about what is accepted and what is not (washing a lucky jersey? Shaving during playoffs?)—whether Discover® cards are accepted shouldn’t be one of them.

From the original award submission.