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Discover by Capital One. (2025). Big Ten Campaign. GDUSA Gallery. https://gallery.gdusa.com/project/big-ten-campaign
Design briefing
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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
Big Ten Campaign
Discover's Big Ten campaign playfully reshapes perceptions of card acceptance among passionate sports fans.
In the entrant's words
The Discover-sponsored Big Ten Championship in Indianapolis presented the opportunity for a hyper-local, hyper-relevant OOH campaign that challenged brand perceptions of Discover’s limited acceptance as a payment method and raised event awareness through playful and relatable messaging. After all, sports fans have a lot of opinions about what is accepted and what is not (washing a lucky jersey? Shaving during playoffs?)—whether Discover® cards are accepted shouldn’t be one of them.
From the original award submission.
Creative Credits
