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birdsong gregory. (2025). Bell & Associates Branding. GDUSA Gallery. https://gallery.gdusa.com/project/bell-and-associates-branding
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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Bell & Associates Branding
A new brand identity for Bell & Associates captures the essence of connection and trust through natural design elements.
In the entrant's words
Bell & Associates Branding Rooted in the charm of their tree-lined Charlotte office, Bell & Associates’ new identity draws from the natural greens and warm neutrals of the tall oaks just outside their door. The bespoke ampersand –symbolizing connection and trust – anchors a brand that feels as grounded and approachable as the firm itself. This refreshed visual system reflects a legacy of personal relationships and expert guidance, all expressed through a modern yet organic design language.
From the original award submission.
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