Thriva Test Kit Packaging

Burgopak created packaging with a playful touch for Thriva, the health platform that offers at-home blood tests with personalised health insights. The packaging slides open, adding an element of fun and surprise, making the process of accessing the test kit more engaging. At the same time, high quality and considered packaging aims to reassure the user of the efficacy and quality of the product itself. The packaging houses Thriva’s new autodraw test kit. This marks a transition from the brand’s original fingerprick blood collection to the innovative and user-friendly Tasso device, which collects blood automatically and virtually painlessly from the user’s arm. The Burgopak design team were tasked with finding an efficient way of packaging the device, which is significantly larger than the components found in a more traditional fingerprick kit. Careful consideration was taken to maximise the space available, by nesting the remaining test kit components around the collection device. The small removable component holder is reused to protect the blood sample when posting it back to the lab, eliminating the need to return the entire box and thereby reducing postage costs for Thriva. The packaging is robust enough for postal transport to the customer as well as the return of collected specimens to the lab, while adhering to the transport regulations concerning UN3373 Category B Substances. After a successful trial run, the auto-draw test kit has been rolled out as the new standard, completely replacing the fingerprick test.