Baltimore Healthy Start 2024 EOY Appeal

The Story

Baltimore Healthy Start aimed to reduce infant mortality and empower families, and for their 2024 end-of-year appeal, they shifted their approach to focus on the organization’s impact rather than a direct fundraising request. By utilizing data to narrate their story and including a clear call-to-action, they highlighted the significance of every dollar contributed. The design emphasized warmth, hope, and connection, while visually aligning with their recent annual report to underline the organization's essential work. This thoughtful strategy not only showcased the vital role Baltimore Healthy Start plays in enhancing maternal and child health outcomes across Maryland but also effectively supported their fundraising efforts.