The Good Collective Wellness Brand

Mission-Driven Wellness That’s Sustainable In partnership with INFRA, we built The Good Collective, an exclusive wellness brand on a mission to cut through the noise in an ever-growing category. INFRA is a purchasing cooperative comprised of independent Organic and natural food & wellness retailers serving communities in all 50 states, Washington D.C., and Puerto Rico. Their mission is to build a sustainable future where independent natural food retailers are thriving and in turn, strengthening their local economies. Designed With Purpose The Good Collective will offer products in high-demand wellness categories such as Organic Vitamins, Organic Supplements, and high-quality personal care products - all exclusive to INFRA member stores. With 1% of sales reinvested in local initiatives, The Good Collective leads with Purpose. “At The Good Collective, we believe doing good is more than a mission, it’s a movement. Rooted in the spirit of Independent natural retailers, we craft clean label, high-quality products with purpose. From ethical sourcing to sustainable practices, every choice we make is designed to support people, planet, and community.” The Sustainable Solution We developed a brand for health-conscious shoppers. One that makes people feel good about where they shop. The initial product launch is divided into 3 phases. Phase 1 is the focus today’s consideration, with 10 SKUs of Organic Multivitamins & A-Z Vitamins, all featuring the BioBottle™, an incredible innovation in sustainable packaging. Here’s why: • Breaks down at an accelerated rate when in open environment • Will not produce microplastics • Made in the USA and 100% recyclable • Cost is comparable to traditional plastic bottle • FDA and Food Grade Compliant To go a step further, The Good Collective vitamins are made with biodynamic ingredients that are regeneratively farmed through permaculture practices. Transforming you and the environment simultaneously. The Why Every Product Has a Story - beyond the what. This is the why. Consumers have spoken. They want ethical brands that align with their core values. Products like vegan-certified supplements and sulfate-free hair care, housed in sustainable packaging that won’t harm the Earth. The Good Collective fulfills this request. Clean label, high-quality products for people, planet and community - what’s ‘Good for You’ is ‘Good for All.’

From the original award submission.