Alpha Charge Exploding Targets Video

TBA Outdoors created Adrenaline Research Labs (ARL) as a new brand in the high-performance shooting target market. Through extensive research, they identified gaps and positioned ARL as an innovative leader for thrill-seekers. The design solution included a striking name, logo, and visual identity that conveyed precision and excitement. They also developed a sleek e-commerce website and produced dynamic content, such as product photography and lifestyle videos, to enhance the brand narrative. Every element was meticulously crafted to ensure ARL made a strong impact and effectively engaged its target audience from the outset.

We built Adrenaline Research Labs from the ground up—name, brand, strategy, and all. Starting with deep category and audience research, we uncovered key gaps in the market and positioned ARL as the bold new innovator in high-performance shooting targets. We developed the name, logo, and full visual identity to match—precise, high-impact, and built for thrill-seekers. From there, we launched a sleek, conversion-driven e-commerce site and crafted dynamic content, including product photography, lifestyle shoots, and video, to fire up the brand story. Every touchpoint was designed to hit hard, stand out, and put ARL on target from day one.