Alpha Charge Exploding Targets Video

We built Adrenaline Research Labs from the ground up—name, brand, strategy, and all. Starting with deep category and audience research, we uncovered key gaps in the market and positioned ARL as the bold new innovator in high-performance shooting targets. We developed the name, logo, and full visual identity to match—precise, high-impact, and built for thrill-seekers. From there, we launched a sleek, conversion-driven e-commerce site and crafted dynamic content, including product photography, lifestyle shoots, and video, to fire up the brand story. Every touchpoint was designed to hit hard, stand out, and put ARL on target from day one.

From the original award submission.