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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
Acenda Recovery Campaign
Acenda's strategic campaign at the NJPN Conference unified print and digital to promote recovery services and enhance recruitment.
The Story
The Acenda Recovery Campaign, designed for the NJPN Conference, aimed to enhance brand awareness and promote recovery programs through a cohesive marketing strategy. This multi-channel approach included a print advertisement in the conference program, a branded virtual booth for engaging attendees, and a postcard with a call-to-action that directed recipients to a dedicated landing page. The landing page served as a digital hub for showcasing Acenda's recovery services. Additionally, a digital recruitment ad featuring staff testimonials highlighted the organization's mission-driven culture. Together, these elements created a unified narrative that effectively connected with audiences across various platforms, driving engagement and supporting both service promotion and recruitment efforts.
Category
Integrated Marketing Campaigns
Creative Credits
Creative DirectorMari Considine
Art DirectorCari Burke
DesignerNina Davis
Marketing StrategistMorgan Blake
Communications DirectorStephanie Taylor
Communications StrategistRiley de Jong
