ACAPA Group Black History Month Campaign

The Story

Avangrid launched the ACAPA Group Black History Month Campaign to celebrate and honor Black history and culture within the company. The campaign featured a cohesive design solution that included internal communications, social media posts, promotional merchandise, and events throughout February 2024. By incorporating visually striking elements and culturally relevant themes, the campaign aimed to engage employees and foster a sense of community and awareness. The initiative not only highlighted the significance of Black history but also encouraged participation and dialogue among staff, contributing to a more inclusive workplace environment.