GoodFarms Limited Edition Fresh Blueberries Packaging

Good Farms lives by the mission ‘eat well, do good’. Yes, they grow exceptional produce, and their Limited Edition Blueberries are no exception. They sought a design that helped visually elevate their produce offering, and so LIMITED EDITION by Good Farms was born. We developed 6 SKUs (6 oz, 12 oz, 18 oz) covering both Organic and Conventional, plus a DRC to protect and neatly display the product in market. Rich black with linear details showcase their conventional product as premium or Premiere, while a soulful earthy green is the backdrop for the Organic Blueberries, Biologique Les Bleuets Frais. With future distribution in Canada, the French translation on pack makes this design compliant-ready, while also adding a layer of elusive elegance for the American consumer.

From the original award submission.