Acenda Recovery Campaign

The materials developed for the NJPN Conference, a recovery focused conference, represented a cohesive and strategic integrated marketing campaign designed to promote Acenda’s recovery programs while reinforcing brand awareness and supporting recruitment efforts. This multi-channel approach included: Print Advertisement: A professionally designed print ad was placed in the conference program to drive brand visibility and highlight Acenda’s commitment to behavioral health and recovery services. Virtual Booth Design: A branded virtual booth was created to engage conference attendees in a dynamic, interactive format that aligned with our visual identity and key messaging. Postcard with Call-to-Action: A printed postcard was distributed at the event, directing recipients to a dedicated landing page, offering a tangible takeaway and a bridge between in-person and digital engagement. Custom Landing Page: A tailored landing page was developed to centralize and showcase all of Acenda’s recovery programs. This page served as the campaign’s digital hub, making it easy for visitors to explore services, get connected, and access resources. Digital Recruitment Ad: A digital ad campaign featuring real staff testimonials was launched to spotlight the impact of working in recovery services at Acenda. This element not only supported program awareness but also advanced recruitment goals by highlighting the organization’s mission-driven workplace culture. Together, these materials created a unified narrative that connected audiences across print, digital, and experiential touchpoints, which drove engagement, reinforced Acenda’s brand, and promoted both services and employment opportunities in the recovery space.

From the original award submission.