Carolina Federation Primary Website Design

AGI redesigned the Carolina Federation’s primary website as the centerpiece of a three-site ecosystem, alongside separate 501(c)(3), 501(c)(4), and PAC sites. We translated the Federation’s brand into a clear, flexible digital design system—refining logo usage, typography, layout patterns, and accessible visual hierarchy—then applied it consistently across page templates and key journeys. Each site was art-directed to feel distinct and purpose-built while still sharing a recognizable foundation. We paired the design with refreshed, mission-forward copy and seamless integrations for advocacy signups and communications. Built in Webflow, the new experience is fast, modern, and built for ongoing movement storytelling.

From the original award submission.