La Terra Fina Black Bean & Roasted Corn Salad Packaging

This year La Terra Fina added a new fresh veggie-based Salad to the refrigerated case - Black Bean & Roasted Corn with Green Bell Pepper. This protein packed salad is buzzing with color, so we needed to choose elements that felt lively and fresh, like a fiesta! This shade of reddish-purple worked perfectly. Red enough to draw out the warmth of the black beans, purple enough to make the corn, jalapeños, bell peppers pop! The end result is a feisty product that’s easy to spot on shelf, and a tasty new addition to your lunch rotation.

From the original award submission.