21st Century Vitamins Healthcare Packaging Rebrand

This packaging redesign for 21st Century Healthcare introduces a time-based nutrition system that organizes supplements according to their recommended daily intake times. Rather than organizing products solely by ingredients, the system groups supplements according to their recommended daily intake times, categorizing nutrients into morning, midday, and evening routines. Inspired by a time wheel, the visual identity combines each recommended time period with the key benefits of the corresponding supplements, translating them into a cohesive graphic system through radial compositions, color, and typography. Products designed for specific times of day highlight their respective time segments, while supplements such as multivitamin gummies, which can be taken at any time, feature the complete time wheel to represent all-day flexibility. Through this rebrand, 21st Century evolves from a conventional supplement brand into an intuitive wellness system that seamlessly integrates nutrition into everyday routines.

From the original award submission.