100 Days of Fictional Brands: Reimagining One Fictional Comic-Book Brand Each Day

The Story

The '100 Days of Fictional Brands' project showcases a creative exploration of branding by reimagining a different comic-book brand each day. Each 'brand bento-box' features a new logo, identity systems, and real-world mockups, all designed with contemporary branding principles in mind. This initiative highlights how fictional universes can influence and enhance brand strategy, serving as a unique educational endeavor within the School of Visual Arts' Masters in Branding program. Developed as a final project for Debbie Millman's 'A Brand Called You' class, the work not only demonstrates design skills but also invites reflection on the intersection of fiction and branding.