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School of Visual Arts, Masters in Branding. (2025). 100 Days of Fictional Brands: Reimagining One Fictional Comic-Book Brand Each Day. GDUSA Gallery. https://gallery.gdusa.com/project/100-days-of-fictional-brands-reimagining-one-fictional
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American Graphic Design Awards 2025
A daily design project reimagines comic-book brands, merging fiction with modern branding principles.
100 Days of Fictional Brands is a design project reimagining one comic-book brand each day. Each "brand bento-box" includes a New logo, identity systems and real world mockups, all rooted in modern branding principles. It explores how fictional worlds can inform brand strategy. Done as the final project on Debbie Millman's "A Brand called You" class.
From the original award submission.

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