Building On Values Social Impact Themed Bag

Building on Values | “Construir sobre valores” turns a cement bag into a platform for social impact. Released on International Women’s Day, March 8, 2025, the design pays tribute to women’s strength, dedication, and commitment. It uses the metaphor of construction to promote the values that form the foundation of a safer and more inclusive society: respect, equity, love, dialogue, understanding, and collaboration. The female silhouette honors women, while the message “No Violence” reinforces a commitment to equality and respect. Through a high-contrast, highly visible visual approach, this project transforms an everyday industrial package into a powerful communication tool, showing how design can spark conversation, raise awareness, and drive positive change beyond the product’s function. The impact of this design at launch was reflected not only in its reach and engagement on social media, but also in how Argos continues to humanize its brand and build stronger, closer connections with communities and customers.

From the original award submission, lightly copyedited.