Sweet Baby Rays Rebrand

For this project, I rebranded Sweet Baby Ray’s with a Classic Americana style to bring back a nostalgic, warm, and authentic feel while keeping the brand modern and recognizable. The redesign focuses on true BBQ enthusiasts, especially adults who smoke their own meat and value real, bold flavor. The result is a refreshed identity that honors the brand’s heritage while maintaining its strong presence in the BBQ market.

From the original award submission.