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Branding + Identity Programs
Firm
ThoughtMatter Rethinks ‘Ugly’ Produce
Online grocer Misfits Market looks to continue the brand's mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
Jan 2023 · GDUSA ↗
ThoughtMatter Envisions Equitable Coffee Future
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America's long tradition of social and protest movements.
Mar 2021 · GDUSA ↗
ThoughtMatter Shapes Dachshund-Lover’s Brand
A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.
May 2020 · GDUSA ↗
Women Design Directors Expand ThoughtMatter Leadership Team
New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.
Dec 2019 · GDUSA ↗