Richard Shear

Richard Shear Authors ‘A History Of Brands’

In this guide, Shear traces the origins and growth of some of the world's most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

Jul 2025 · GDUSA ↗

Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)

This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

Dec 2021 · GDUSA ↗

Richard Shear: A New Way To Evaluate Branding and Package Design

GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

Sep 2021 · GDUSA ↗