With 25 years of experience driving creative excellence across B2C and B2B marketing, I’ve mastered the art of transforming complex ideas into clear, compelling visual narratives. Honing my skills has been a result of learning from experiences (good and bad) while working with great teams across various agencies. Throughout my career, I’ve developed a strong design foundation delivering standout package design, consumer advertising, direct mail, point-of-sale, and promotional campaigns that capture attention and drive engagement.
For over three years at Vanguard, I’ve served as Art Director on the Workplace Solutions marketing team. I lead the creative vision for the annual How America Saves campaign, which is Vanguard’s flagship research report and the industry’s most comprehensive look at DC plan participant data. By turning complex participant data into easily understood marketing insights, this campaign has become one of Vanguard’s most successful and visually distinctive efforts in the market. Beyond this marquee initiative, I also drive full-funnel marketing experiences, from research reports and presentations to dynamic web content and high-impact advertising.
As a player-coach, I blend strategic art direction with hands-on design execution, championing servant leadership and empowering teams to thrive. My philosophy? Bold creative strategy and smart content hierarchy are the bedrock of exceptional design. I lean into analytical thinking and challenge the status quo to push boundaries and deliver work that doesn’t just meet expectations but redefines them.
On a personal note, some things that matter most to me are football (Bills Mafia!) and family. I am a happily married father of five and have learned to stay calm and find order in the crazy, skills that serve me well professionally.
Between now and 2030, which specific skills, technologies, or priorities will matter most in shaping the future of graphic design?
AI offers speed, efficiency, and automation, but true design requires thoughtful strategy and originality. As tools advance, we’ll face a choice: what’s easy versus what’s best. Leaning too heavily on convenience risks diluting creativity and weakening the future of graphic design. Our challenge is to integrate AI’s strengths without sacrificing the human insight that drives exceptional design solutions.
What principles guide your design decisions?
I think the most important part of great design is the thinking that happens BEFORE you design anything. There’s a lot of detective work you have to do to be ready to design, so I always start with two main principles. First, “always ask why.” Once you fully understand the ask, you are in a much better position to come back with better design solutions. Second, “don’t be afraid to challenge the status quo.” I think more often than not, what separates a designer from great design is never looking beyond what was asked, and so you end up stopping short of a design breakthrough.
Creative Comment: What AI Can and Cannot Do
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GDUSA Digital Magazine: April 2026
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