Andrew Rutledge is a founding partner at View Source, a design and technology studio that harnesses ideas, aesthetics, and code to realize brand vision.
Andrew brings over a decade of expertise in design innovation and brand transformation to his projects. As the former head of design innovation at Compass, he shepherded the company through unprecedented growth, scaling from 50 to 10,000+ members while spearheading innovative initiatives that redefined the real estate industry. His creative leadership at Publicis Groupe garnered international recognition, including a grand Clio, Cannes Lion Gold and Silver, and D&AD First Prize for groundbreaking Ray Ban campaigns.
Alongside View Source founding partners Jen Yuan and Ross Vandenhoeck, Andrew combines digital performance and human soul to build brands from idea to execution, partnering with ambitious startups and legacy icons like Bandit Running, Cadence, Aura Bora, and Pantone. Across sectors from sports to luxury, tech, and cultural institutions, he creates identities, experiences, and content that alter perception, incite wonder, and create a valuable connection between people and organizations.
What principles guide your design decisions?
There’s so many great quotes and principles to stand by and try to apply to your work and practice. Who actually runs through these in a checklist manner as if it were a computer virus diagnosis? So I prefer to keep it simple by asking “So what?” That simple question often fires up the synapses to think about the who, what, when, wheres and whys, though more importantly wires us back into the bigger picture. Is this interesting enough to get noticed? Mediocrity is often invisible until passion shows up and exposes it, as Graham Cooke says.
How do you stay relevant in an industry that changes so quickly?
Investigating anything you’re afraid of is one way of staying relevant. At the same time, no one in the history of business that has taken care of their customer has ever lost. So by focusing on the tremendous amount of craft it takes to arrive at a great result, and ensuring its making your clients happy, you naturally end up remaining relevant. Though durability is key here. Make a few people really happy rather than a whole lot of people just a little bit happy.
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GDUSA Digital Magazine: April 2026
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