Granite Roots Cheshire Czech 12 Degree Lager

The Story

Granite Roots Brewing's new beer label for its Czech 12 Degree Lager captures the essence of Troy, NH, through a vibrant design that honors local history. Inspired by the recent acquisition of a historic train car, the label features hand-drawn illustrations of the steam train, the town's train station, and the iconic Mount Monadnock. The whimsical design, reminiscent of Alice in Wonderland and influenced by psychedelic art, incorporates bold colors and patterns to create a unique aesthetic. Finalized in Adobe Illustrator, the label meets all legal requirements and is printed on metallic sticker paper, making it visually striking. The design has resonated with consumers, leading to successful sales across the state and strengthening the brewery's community ties.