Graphic design at RIT is the study and practice of communicating ideas and information through printed, environmental and digital presentations. Typography and images are integrated to express messages that interest, inform and persuade intended audiences. With the addition of visual movement, navigation and sound, digital presentations are also developed. Using research, critical thinking, creativity, and a range of problem-solving principles, graphic design students solve complex visual communication problems within the constraints of time, space, budget, and technology. Areas of study include publication design, signage and environmental design, corporate identity, web and interactive media, packaging design, and information design. There are currently 220 graphic design BFA students.
cias.rit.edu/schools/design