After about 20 years at agencies big and small, it feels like I’ve worked at just about every type of shop in NYC. From boutiques like Mother, 72andSunny, and Sid Lee to bigger places like Saatchi & Saatchi, R/GA, and McCann. I’ve worked across nearly every kind of account, but the work I keep coming back to lives at the intersection of tech and culture.
What’s always motivated me is the chance to make work that actually shows up in people’s lives. I’m especially drawn to projects where technology can be used to push culture forward, not just sell into it. Whether I’m developing a special credit card for low-vision communities or launching an album for a brand-sponsored artist, the goal is the same: create something genuinely new that meets people on their terms.
Along the way, I’ve been lucky enough to win a Cannes Grand Prix and a Penta Pencil for five years of great marketing on Mastercard. Still, the thing I’m most proud of is the relationships I’ve built – both as a mentor and creative partner. I believe it’s those close, collaborative relationships that actually make the work, and the creative process, worth showing up for.
Recently, I’ve been freelancing with brands like Google, Apple, Samsung, Spectrum, and a mix of other consumer and healthcare brands.
How do you stay relevant in an industry that changes so quickly?
I had a mentor who once told me, “It’s good to reinvent yourself every ten years.” That stuck with me, and it feels especially true now, as the lines between advertising, technology, and social media continue to blur. No one is just one thing anymore. Designers are becoming technologists, copywriters are becoming AI specialists, and everyone is learning in public. To me, staying relevant means staying humble and open-minded — learning as much from younger teammates as you pass on to them, and staying curious about new platforms, ideas, and cultural signals as they emerge.
What trend do you think the industry is overvaluing – and one it’s overlooking?
It’s critical to keep up with today’s media landscape, but in doing so, the industry often loses sight of big ideas that transcend tactics. Short-term engagement is overvalued, while real brand building — the need for ideas that are simple, repeatable, and durable — is often overlooked. The work that truly sticks is the kind of big idea that can live across channels and campaigns. That kind of thinking feels rarer than ever in a world obsessed with immediacy.
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