Super Okay is an independent brand design studio recognized for its disciplined, culture-led approach to brand building. Since co-founding the studio in 2020, Cappetta has played a central role in shaping Super Okay’s creative direction, client partnerships, and evolution into an award-winning, internationally recognized practice.
With more than fifteen years of experience, Cappetta combines the rigor of global brand agencies with the judgment of entrepreneurial brand building. He began his career in the Minneapolis advertising scene before spending a decade in Brooklyn working across agency, freelance, and in-house roles. His background includes creative positions at Chandelier Creative and Jones Knowles Ritchie, where he led the 2018 rebrand of Dunkin’, a project that earned multiple creative awards. He later served as in-house Creative Director and Head of Brand at Maven Clinic, guiding the company through a critical period of growth.
Cappetta’s work in the cannabis industry further shaped his approach to design as a strategic business tool, particularly within emerging and highly regulated categories. That experience continues to inform Super Okay’s work today, where clarity, credibility, and cultural awareness are essential.
Under Cappetta’s creative leadership, Super Okay has partnered with brands including TCHO Chocolate, Imogene + Willie, THCDesign, Peter Michael Winery, and Field Mag. The studio’s work has received international recognition, including a Gold Pentaward in 2025 for THCDesign.
Cappetta views design not as an aesthetic layer, but as a system for long-term growth. At Super Okay, he focuses on building brands that endure by balancing ambition with restraint and creativity with business reality.
Between now and 2030, which specific skills, technologies, or priorities will matter most in shaping the future of graphic design?